Marketing leadership
A marketing lead, without a full-time hire.
The team is capable, but every decision still comes back to the founder. Or the business has outgrown a collection of separate suppliers. We take on an agreed marketing leadership role: setting priorities, briefing people, reviewing work, and helping the team make decisions without starting from scratch each week.
A good fit when
- The founder is still the default marketing manager.
- Your team needs direction between planning and delivery.
- You need a marketing lead, but not a full-time hire.
What we work on
- The marketing plan
- Translate business goals into the work the team will take on, with priorities and responsibilities.
- Decisions and reviews
- Review proposals, budgets, and work in progress, with recommendations and reasons behind them.
- Team and partner direction
- Write briefs, give feedback, and coordinate the people responsible for delivery.
- A working routine
- Set planning meetings, approval points, and progress reviews that fit the size of your team.
Before we begin
- Will you replace our team or agency?
- Not by default. We start by understanding who does what and where leadership is missing.
- How involved would you be?
- We agree on the responsibilities, availability, and decisions we’ll own before work begins.
- Can this be a temporary role?
- Yes. The arrangement can cover a defined period or continue with an agreed review schedule.